- Media planning
- Formation of incentive actions
- Targeted ads on Fb, Instagram, Youtube, VK
- Knowledge of programs for parsing CA
- Analysis of the effectiveness of advertising campaigns
- Google Analytics Yandex Facebook Calltouch Ticket Cloud Roistat
- Analysis of advertising campaigns of competitors
- Content development, USP, advertising banners
- Experience in creating auto funnels, connecting chat bots
- Work with mailing list services such as Senler
- Identification of pain and needs of potential customers, understanding the psychology of consumer behavior
- Retarget audience on site
- RK scaling / Target communities analysis
- Independence in the planning and preparation of materials for publication
- Building sales texts AIDA / 4U
- Writing TK for designers, layout designers, copywriters, etc.
- Knowledge of CPM programs, integration with traffic channels, call tracking
- Experience with foreign markets